Foundation
Measuring before we spend
Most accounts I take over steer on the wrong data: duplicate conversions, missing consent signals, goals that don't represent revenue. The measurement first, optimising second.
SEA agency 's-Hertogenbosch
Google & Microsoft Ads.
Visible at the top of Google and Bing, exactly when your customer searches. We build campaigns that steer on ROAS, CPA and revenue: not buying clicks, but putting ad budget where it pays off.
- One dedicated specialist who knows your account daily, no account manager in between
- Experience on both the agency and the platform side (Google, Meta)
- Tracking in order before we scale: server-side tagging, GA4 and consent
- Cancel monthly, no lock-in, and you keep ownership of your account
Trusted by businesses in Brabant and beyond
How we work
From search intent to return.
No campaign on autopilot. We build a structure that steers on profit and keep it sharp, with weekly checks instead of a monthly report after the fact.
Strategy & structure
An account structure that fits your margin
We pick the campaign types that pay off for you: Search, Shopping, Performance Max or Demand Gen, plus Microsoft Ads where it is worth it. Budget and bidding follow your margin, not a template.
Optimising
Bidding, testing, adjusting
Smart bidding only works with clean input: the right conversion values, costly search terms excluded, ads and landing pages tested systematically. What works we scale up.
Reporting
A dashboard you understand yourself
A live Looker Studio dashboard on ROAS, CPA and revenue, not a PDF full of clicks. Your account stays yours, including all history and learning data.
Why invest in SEA
Search demand, turned straight into growth.
Set up properly, SEA catches people with buying intent at exactly the right moment, with full control over budget, targeting and return, measurable down to the euro.
01
Immediate return
Live today, traffic today
Where SEO and AI visibility take months to build, SEA puts you at the top the same day. Ideal for generating revenue quickly, testing a proposition or catching a seasonal peak.
02
Buying intent
Customers at the moment of purchase
Anyone actively searching for your product is at the bottom of the funnel. With the right keywords you capture that intent at the moment the decision is made.
03
Measurable
Return down to the euro
Every euro of ad spend can be traced back to clicks, conversions and revenue. You steer on ROAS, CPA and profit instead of on gut feeling, provided the tracking is right, and that is where our work starts.
04
Control & scale
A grip on budget and growth
You decide where, when and for how much you are visible. Campaign working? Scale it up. Promotion ending? One button. That way you move with the market.
05
A testing and learning machine
Test fast, learn faster
SEA delivers in days the data other channels take months to produce. Which message, audience and landing page converts? Those insights feed your SEO, CRO and AI visibility as well.
06
Market share
Visible where you'd otherwise be missing
With SEA you sit at the top, including on keywords where you don't rank organically yet. That claims space above competitors, exactly where the buying decision is made.
SEA with impact
Why 2Days Marketing for your SEA.
No agency with ten people between you and your account, but a specialist who builds and manages your campaigns himself. Short lines, direct availability and an approach that looks beyond the ad: tracking, landing page and AI visibility are part of it.
8 years
Experience in online advertising
€ 350K
Ad spend managed per year
20+
Active accounts
- One dedicated specialist, directly reachable
- Google Ads and Microsoft Ads
- Server-side tracking and GA4 in house
- Cancel monthly, no lock-in
- You stay the owner of your account
- B2B and B2C, local and international
- Visibility in AI search engines too
- Transparent reporting, no black box
Client cases
Results from practice.
From webshop to B2B service provider: campaigns that steer on profit instead of on clicks. A selection of the figures.
−50%CPA
+65%Leads
Twice as many enquiries at half the cost
Campaigns aimed at people with a concrete meeting-room need instead of at broad reach, with measurement on completed enquiries. The result: 65% more leads at half the cost per enquiry.
−35%CPA
+27%Enquiries
More quote requests without extra budget
Search terms and audiences without shipping intent removed, budget moved to the combinations that produce quote requests. 27% more enquiries at 35% lower cost per enquiry.
7,2ROAS
+175%Revenue
A ROAS of 7.2 in a seasonal market
Budget that moves with the season and with weather-driven demand, steered on revenue instead of on booking volume. Since launch, 175% more revenue at a ROAS of 7.2.
Our view
"A campaign you can't measure isn't a campaign, it's an expense. That's why every project starts with the tracking and only then with the bidding."Michael Prickartz, 2Days Marketing, 's-Hertogenbosch
FAQ
Frequently asked questions.
Question not covered here? Call or email us. You'll get an answer from the specialist who would also run your campaigns.
Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads for Bing. Plus Meta and LinkedIn when your audience is easier to reach there. We choose the channel based on your audience and margin, not on what we happen to sell.
More important than the size of the budget is whether it fits your margin and your growth target. With a low customer value and heavy competition on expensive keywords, a small budget is quickly wasted money, and we'd rather say so beforehand than afterwards.
[TODO: state your own minimum here, for example "we work from € X ad spend per month".]
The management fee depends on your ad spend, the number of campaigns and whether tracking or landing-page work is involved. In the intro call we look at your account and goals, and you get a fixed monthly fee or a percentage of your spend, clear up front, cancellable monthly.
Through a live Looker Studio dashboard with the figures that matter: ROAS, CPA, revenue and cost per channel. Plus a regular review that looks ahead instead of only back.
Yes. We work in your account through our manager account. If the collaboration ends, you simply remove our access and keep every campaign, the history and the learning data.
SEA is paid advertising in search engines: you buy visibility and pay per click. SEO is the unpaid side of Google. GEO (or AEO) is about visibility in AI answers from ChatGPT, Gemini, Copilot and Perplexity. They reinforce each other: what you learn in SEA about converting keywords and messages goes straight into your SEO and AI content.
Traffic from day one, reliable steering data after two to four weeks. Smart bidding needs conversion volume to learn; with few conversions that learning phase takes longer. Major changes during that period set the learning phase back, so we deliberately build up calmly.
Let's meet
Book your intro call.
A no-obligation conversation about your current campaigns and the biggest opportunities, including a first look at your account if you want. No sales funnel, just concrete advice.
- You speak directly to the specialist who does the work
- At our office in Den Bosch, online or by phone
- Advice tailored to your market and your margin
- Reply within 24 hours on working days
Where we advertise