Specialised in lead generation through Meta. Not buying leads as cheaply as possible, but bringing in enquiries that turn into sales conversations, and feeding the algorithm with what happens after that enquiry.
Trusted by businesses in Brabant and beyond
Lead generation on Meta rarely goes wrong on the ad. It goes wrong on what surrounds it: the measurement, the offer and what happens to the lead after it arrives.
The pixel alone is not enough. We set up the Conversions API server-side, with deduplication and consent passed on properly, and define what a lead is worth so the algorithm does not chase the cheapest one.
An instant form delivers cheap leads, a landing page fewer but often better ones. Qualifying questions and a clear offer filter up front: better thirty leads you can call than a hundred you cross off.
With Advantage+, your creative decides who you reach. We test a few clear angles (problem, proof, offer, objection) and refresh before frequency drives up your cost per lead.
From your CRM we feed back which leads became an appointment and an order. Meta then steers on cost per appointment instead of cost per form.
In Google you capture existing demand. On Facebook and Instagram you create it: you interrupt someone with a problem they recognise, at a fraction of the click price.
For services people don't actively search for, Search is a dead end. On Meta you reach them based on behaviour and interest, before they start moving themselves.
Virtually your entire audience is on Facebook or Instagram daily. With the right message you reach thousands of people for an amount that buys a handful of clicks in Search.
A form that opens inside the app and pre-fills itself removes the barrier. Ideal for generating volume fast, provided you qualify and follow up quickly.
On Meta you test your offer, audience and message within days. You then use those insights in your Google Ads, on your website and in your sales conversation.
Advantage+ performs well as soon as the data is right. Feed the system real, qualified conversions and it finds the people who resemble your customers by itself.
Meta gets people moving, Search catches them as soon as they type your name. Together they deliver more than apart, and in the reporting you see branded searches rise with them.
Lead generation through Meta isn't a sideline next to search work here, it's a speciality. No agency with ten people in between: the same specialist builds your campaigns, sets up your tracking and watches what happens after the lead.
Campaigns judged not on the number of leads, but on what ends up in the calendar.
Campaigns aimed at people with a concrete meeting-room need instead of at broad reach, with measurement on completed enquiries. The result: 65% more leads at half the cost per enquiry.
Search terms and audiences without shipping intent removed, budget moved to the combinations that produce quote requests. 27% more enquiries at 35% lower cost per enquiry.
Budget that moves with the season and with weather-driven demand, steered on revenue instead of on booking volume. Since launch, 175% more revenue at a ROAS of 7.2.
"Cost per lead is the easiest figure to make look good and the worst figure to steer on. I'd rather be judged on cost per appointment."Michael Prickartz, 2Days Marketing, 's-Hertogenbosch
Question not covered here? Call or email us. You'll get an answer from the specialist who would also run your campaigns.
Instant forms deliver cheaper leads, a landing page generally delivers better ones. With a low-threshold offer and fast follow-up, the instant form wins; with an expensive service where someone has to be convinced first, the landing page does. We'd rather test it for a few weeks than turn it into a principle.
That differs enormously per market: from a few euros for a simple enquiry to tens of euros in a competitive B2B niche. More important is what a lead is allowed to cost. If you know your lead-to-customer conversion and your customer value, we work back to what is justifiable, and whether Meta is the right channel for you at all.
I hear that often, and it usually comes down to three things: an offer that's too vague, no qualification in the form, and follow-up that arrives hours or days later. Call within five minutes and the difference from a search-engine lead is small. If quality stays behind, we adjust using feedback from your CRM.
Less complete than it used to be, but good enough to steer on. We set up the Conversions API server-side with event deduplication, so conversions the browser no longer passes on still arrive. Consent is sent along properly: no permission, no data.
The first leads usually arrive within days. Reliable steering is possible after two to four weeks, once the campaign has seen enough conversions to learn from. During that period we deliberately keep major changes to a minimum, because every intervention sets the learning phase back.
Yes. We work as a partner inside your Business Manager. If the collaboration ends, you remove our access and keep your ad account, pixel, campaign history and audiences. That last one matters more than people think: your learning data does not move to a new account.
If people actively search for what you sell, start with Google: the demand is already there. If your offer is new, visual or something people don't search for, Meta makes more sense. Run both and they reinforce each other, and we do both, so you get an honest answer instead of the channel we happen to sell.
A no-obligation conversation about your lead generation: what a lead costs you now, what's left after qualification and where the biggest gain is. No sales funnel, just concrete advice.
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