Measurement
Pixel and Conversions API first
OpenAI has its own pixel and Conversions API. We set those up server-side, as we do for Google and Meta. Without measurement, all you know about a new channel is what it costs.
ChatGPT Ads · OpenAI
Advertising in ChatGPT.
Since the end of August 2026 you can buy ads in ChatGPT yourself in the Netherlands. A new channel with little competition, but also without years of benchmarks. We set it up, measure it through and tell you honestly what it delivers next to your existing campaigns.
- Setup in OpenAI's Ads Manager: goal, targeting, budget and creative
- Measurement via the OpenAI Pixel and the Conversions API, set up server-side
- Testable from € 15 a day, so you can start without a large budget
- Judged alongside your Google and Meta campaigns, not as a hype of its own
Trusted by businesses in Brabant and beyond
How we work
A new channel, the same discipline.
New doesn't mean the rules change. We measure first, test with a budget you can afford to lose, and put the outcome next to what Google and Meta deliver.
Campaign setup
Goal, country, platform, audience
Per campaign a goal: views, clicks or conversions. Plus country, region or city, and platform: iOS, Android or desktop. Your own customer list is possible, from 25,000 matched users.
Offer and creative
Fit the moment, don't shout
Your ad sits beside an answer, in the middle of someone's question. That calls for a concrete offer and a landing page that delivers exactly it.
Assessing
Comparing with your existing channels
After the test we compare cost per conversion with Google and Meta. Worse, and we stop. Better, and we scale up.
Why look at ChatGPT Ads now
Early, with your eyes open.
A channel in its first year is rarely your best channel straight away. It is the period in which you learn cheaply and build a head start, as long as you're willing to stop if it doesn't work.
01
Little competition
Not everyone is there yet
Most advertisers are waiting. While that lasts, you pay less for attention than in channels where your competitors have been outbidding each other for years.
02
Moment of purchase
In the middle of a question
People use ChatGPT to compare, research and choose. A sponsored listing lands there at the moment someone is forming a decision.
03
Low entry budget
Test from € 15 a day
The minimum daily budget is fifteen euros. That makes a serious test a matter of a few hundred euros, not of a quarterly budget.
04
Measurable
Pixel and Conversions API
No black box: OpenAI provides a pixel, a Conversions API and integrations with external measurement partners, plus optimisation on conversions.
05
Learning about AI
Insight into how people ask questions
What works in this channel says something about the questions your audience brings to AI. You use that knowledge straight away in your content and your visibility in AI answers.
06
Limitations
What it isn't (yet)
No ads on Plus, Pro and Enterprise, nothing around sensitive topics such as health and politics, and no years of benchmarks. So don't plan your revenue around it.
SEA with impact
Why 2Days Marketing for ChatGPT Ads.
We've followed this channel since its introduction and set it up with the same discipline as Google and Meta: measure first, then spend. Not enthusiasm about new technology, but a test with a beginning and an end.
8 years
Experience in online advertising
€ 350K
Ad spend managed per year
20+
Active accounts
- One dedicated specialist, directly reachable
- Google, Meta, LinkedIn and ChatGPT
- Pixels, Conversions API and server-side tracking
- Cancel monthly, no lock-in
- You stay the owner of your ad accounts
- B2B and B2C, local and international
- Lead quality fed back to Meta from your CRM
- Transparent reporting, no black box
Client cases
Results from other channels.
ChatGPT Ads has existed too briefly for our own cases with multi-year figures. What we can show: results from Google, Meta and LinkedIn, using the same approach we apply here.
−50%CPA
+65%Leads
Twice as many enquiries at half the cost
Campaigns aimed at people with a concrete meeting-room need instead of at broad reach, with measurement on completed enquiries. The result: 65% more leads at half the cost per enquiry.
−35%CPA
+27%Enquiries
More quote requests without extra budget
Search terms and audiences without shipping intent removed, budget moved to the combinations that produce quote requests. 27% more enquiries at 35% lower cost per enquiry.
7,2ROAS
+175%Revenue
A ROAS of 7.2 in a seasonal market
Budget that moves with the season and with weather-driven demand, steered on revenue instead of on booking volume. Since launch, 175% more revenue at a ROAS of 7.2.
Our view
"A new channel deserves a test, not faith. I set it up, measure it through and say so if your money is better off going to Google or Meta."Michael Prickartz, 2Days Marketing, 's-Hertogenbosch
FAQ
Frequently asked questions.
Status as of September 2026. This channel changes fast, so check OpenAI's current documentation if in doubt.
Yes. In August 2026 OpenAI announced the expansion to 31 European countries, including the Netherlands, and opened self-service at the end of August. You buy through OpenAI's Ads Manager, through the Ads Solutions team or through affiliated agency and technology partners.
You pay per thousand impressions, per click, or you optimise on conversions. The minimum daily budget is fifteen euros. What a click or conversion actually costs depends on your market and is still hard to predict: the channel is too young and there are too few public benchmarks.
As a sponsored listing beside an answer, clearly labelled and visually separated from ChatGPT's text. OpenAI states that ads do not influence the answers and that advertisers have no access to conversations, history or personal data.
No. Ads appear only on the free version and on Go. Plus, Pro and Enterprise stay ad-free. If your audience sits mainly on those paid plans, for example in certain B2B segments, this channel reaches a smaller part of your market than you'd think.
By country, and where available by region, city or postcode area, and by platform: iOS, Android or desktop. You can also upload your own customer database as an audience, provided at least 25,000 users are matched. Targeting the subject of someone's conversation is not possible.
Ads do not appear around sensitive or regulated topics such as health, mental health and politics, nor on accounts where OpenAI estimates the user is a minor. If your service sits close to that, this channel is of limited use and we look at Google and Meta first.
No, and that difference matters. Advertising is paid space beside the answer. Visibility inside AI answers themselves, also called GEO or AEO, is about whether ChatGPT mentions your brand in the answer. That can't be bought: OpenAI states explicitly that ads do not influence the answers. They do reinforce each other, because both revolve around the same questions from your audience.
Let's meet
Book your intro call.
A no-obligation conversation about whether this channel is something for you, and what a test looks like that gives you an answer within a month.
- You speak directly to the specialist who does the work
- At our office in Den Bosch, online or by phone
- Advice tailored to your market and your margin
- Reply within 24 hours on working days
Where we advertise