The only channel where you can advertise on job title, sector and company size. Expensive per click, so only worthwhile if your customer value carries it, and we work that out beforehand instead of afterwards.
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LinkedIn is the most expensive advertising channel there is. That's no objection if your customer value is high enough, and a problem if it isn't. So here it starts with a calculation instead of with a campaign.
Order size, margin, lead-to-customer conversion and the length of your sales cycle. From that follows what a lead may cost, and whether LinkedIn ever comes in below it. If not, I will say so beforehand.
Job function and seniority instead of individual job titles, with your own staff, customers and competitors excluded. Have a list of target companies? We use it as the audience.
Your audience was not searching, it was scrolling. A whitepaper or case study works better than a demo request. Lead gen form or landing page we choose per campaign.
Insight Tag and Conversions API set up, and the status from your CRM fed back to LinkedIn. The reporting is about cost per qualified lead and per opportunity.
On other channels you target on behaviour and interest. On LinkedIn you target on job title, sector and company size: data people maintain themselves because their career depends on it.
Purchasing managers at manufacturers with 200 staff or more: on no other channel do you reach that group this directly, without gambling on interests.
Upload a list of companies or contacts and advertise only there. Ideal when sales already knows who should have it, but isn't getting in yet.
In B2B a decision takes months. With LinkedIn you stay visible to the same group, so your name is familiar once the budget is there.
Forms that fill themselves with name, job title and company from the profile. A lower threshold, and you immediately know whether the role matches your audience.
You pay more per lead and get fewer of them. In return, your salesperson sits down with the right person instead of with someone who wanted something for free.
Whoever you reach on LinkedIn, you follow up for a fraction of the cost via Meta and Search. LinkedIn decides who you want to reach, the rest keeps you visible.
Lead generation is the speciality, LinkedIn one of the channels for it. The same specialist builds your campaigns, sets up your measurement and watches what happens after the lead; at these click prices, that's exactly what makes the difference.
Campaigns judged on what sales gets out of them, not on the number of completed forms.
Campaigns aimed at people with a concrete meeting-room need instead of at broad reach, with measurement on completed enquiries. The result: 65% more leads at half the cost per enquiry.
Search terms and audiences without shipping intent removed, budget moved to the combinations that produce quote requests. 27% more enquiries at 35% lower cost per enquiry.
Budget that moves with the season and with weather-driven demand, steered on revenue instead of on booking volume. Since launch, 175% more revenue at a ROAS of 7.2.
"LinkedIn is too expensive to use if you haven't done the maths first. If the sums don't add up, I'd rather say so than sell you a campaign."Michael Prickartz, 2Days Marketing, 's-Hertogenbosch
Question not covered here? Call or email us. You'll get an answer from the specialist who would also run your campaigns.
Yes. Click prices are several times higher than on Meta and often higher than in Search too. That's only justifiable if a customer is worth enough to you. With a customer value of a few hundred euros, LinkedIn is rarely the right choice; with deals worth tens of thousands, it often is.
You need enough impressions to say anything about an audience and an offer. A few hundred euros a month won't get you there; you'd be measuring noise. Count on a test period of several months with a budget that matches your sales cycle; in the intro call we work that out concretely.
A lead gen form fills itself with profile data and delivers more enquiries at a lower cost. A landing page delivers fewer, but people who took the trouble to click through. For a low-threshold offer use the form, for an enquiry someone really has to think about use the page.
Yes. You can upload a list of company names or contact details and advertise only there. The reach is then small and the cost per impression higher, but you are in front of exactly the companies sales wants to get into.
The first leads usually arrive within a few weeks. But in B2B that says little: only when you know what share of them became a conversation and a quote do you know whether it pays off. Count on a first honest evaluation after two to three months, depending on your sales cycle.
With LinkedIn's Insight Tag and Conversions API, plus feedback from your CRM. That shows us not only which ad produced a form, but also which campaign eventually produced an opportunity. Without that link you steer on the cheapest form instead of on revenue.
Yes. We work in your Campaign Manager under your company page. If the collaboration ends, you remove our access and keep your campaigns, audiences and history.
A no-obligation conversation in which we calculate what a lead is allowed to cost you and whether LinkedIn realistically comes in below that. An honest no is part of it.
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