Auditing
What isn't right now
We put side by side what your ad platforms report, what GA4 shows and what arrives in your books. You get a list of findings ordered by impact.
Prerequisites
Measure first, then spend.
Most ad accounts we take over don't lose money on the wrong bids, but on data that isn't right. Duplicate conversions, missing consent, goals that don't represent revenue. This is the work that comes before that.
- GA4 and ad conversions set up on what you actually earn
- Server-side tracking through your own environment in Google Cloud
- Consent mode and cookie banner by the book, without unnecessary data loss
- One dashboard across all channels, on revenue and cost per customer
Trusted by businesses in Brabant and beyond
Our approach
From messy data to information you can steer on.
This is not a project of months. In most accounts the foundation is in order within two to four weeks, and after that it pays for itself in every campaign running on it.
Measurement
Conversions with a value
We separate the goals, give them a value and clear up double counting. For webshops we steer on gross profit per product instead of on revenue.
Server-side and consent
Less data loss, within the rules
Server-side tagging in your own Google Cloud environment and the Conversions APIs of Google and Meta. Consent comes first: no permission, no personal data.
Reporting
One dashboard, for your accountant too
A live dashboard with Google, Meta and LinkedIn side by side, on revenue and cost per customer. Where possible we feed your CRM back.
What needs to be in place
Six prerequisites.
Not everything has to happen at once. But the more of this is missing, the more of your budget you spend on gut feeling.
01
Measurement
Conversion tracking and GA4
Goals that match what you actually earn, without double counting, with a value per conversion. The basis every bidding strategy runs on.
02
Technology
Server-side tracking
Your own tagging environment in Google Cloud, so you lose less data to browsers and blockers and decide yourself what you pass on.
03
Privacy
Consent and cookie banner
Consent recorded properly and passed on correctly to Google and Meta. That keeps you within the GDPR without throwing away more data than necessary.
04
Destination
A landing page that converts
Your best campaign won't save a page that doesn't make clear what you offer. We look at the offer, the load time and the form with you.
05
Feedback
CRM and offline conversions
Which leads become customers? Sending that information back to the ad platforms makes the algorithm steer on revenue instead of on forms.
06
Overview
Dashboard and reporting
One live overview across all channels, on the figures you steer on. Not a monthly PDF you don't read anyway.
SEA with impact
Why 2Days Marketing for this.
Many agencies outsource this or skip it. Here the same specialist does the measurement and the campaigns, so what gets measured matches what we steer on. That saves a translation step and a lot of finger-pointing.
8 years
Experience in online advertising
€ 350K
Ad spend managed per year
20+
Active accounts
- One dedicated specialist, directly reachable
- GA4, Tag Manager and Google Cloud
- Server-side tagging and Conversions API in house
- Cancel monthly, no lock-in
- You stay the owner of your setup
- B2B and B2C, local and international
- CRM feedback and offline conversions
- Transparent reporting, no black box
Client cases
What it delivers.
Campaigns judged not on the number of leads, but on what ends up in the calendar.
−50%CPA
+65%Leads
Twice as many enquiries at half the cost
Campaigns aimed at people with a concrete meeting-room need instead of at broad reach, with measurement on completed enquiries. The result: 65% more leads at half the cost per enquiry.
−35%CPA
+27%Enquiries
More quote requests without extra budget
Search terms and audiences without shipping intent removed, budget moved to the combinations that produce quote requests. 27% more enquiries at 35% lower cost per enquiry.
7,2ROAS
+175%Revenue
A ROAS of 7.2 in a seasonal market
Budget that moves with the season and with weather-driven demand, steered on revenue instead of on booking volume. Since launch, 175% more revenue at a ROAS of 7.2.
Our view
"Raising the budget on an account that measures wrongly is driving faster with a broken odometer. The measurement first, then the accelerator."Michael Prickartz, 2Days Marketing, 's-Hertogenbosch
FAQ
Frequently asked questions.
Question not covered here? Call or email us.
No. Advertising without perfect measurement isn't forbidden, it's just more expensive than necessary. We start with whatever removes the biggest error, usually the conversion tracking, and pick up the rest while the campaigns run.
On top of the setup you pay monthly for the server environment at Google Cloud. For most SME websites that is a few tens of euros a month. With low visitor numbers that doesn't always outweigh the gain, and we'll say so.
No, and anyone promising that shouldn't be hired. Consent remains consent, even when the data runs through your own server. What you do gain is less loss to ad blockers and browser restrictions, and more control over which data you pass on.
A difference is normal: the platforms count differently and look at different periods. Structurally large deviations are not, certainly not when the revenue in your books tells a third story. Then something is broken in the measurement.
For an average website with one or two channels, two to four weeks is usual, depending on how much is already in place and how quickly we get access. A webshop with a product feed and several countries takes longer.
Yes. We regularly set up the measurement for companies that run their campaigns themselves or have them with another agency. That's fine; the work stands on its own.
You do. The GA4 property, the Tag Manager containers, the Cloud environment and the dashboards sit in your accounts. If the collaboration ends, you remove our access and everything keeps working.
Let's meet
Book your intro call.
A no-obligation conversation in which we walk through your measurement: what isn't right, what it costs you, and the shortest route to fixing it.
- You speak directly to the specialist who does the work
- At our office in Den Bosch, online or by phone
- Advice tailored to your market and your margin
- Reply within 24 hours on working days
Where we advertise